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Marketing Analytics & Performance

Master user interfaces, user experiences, wireframing, and interactive prototyping using Figma and industry-standard research methods.

What You'll Learn

✓ Master Figma from zero to advanced
✓ Conduct effective user research and testing
✓ Design visually stunning user interfaces
✓ Create user flow diagrams and wireframes
✓ Build interactive, animated prototypes
✓ Design for mobile apps and web platforms
✓ Master typography, grid systems, and color
✓ Prepare design handoffs for developers

Course Curriculum

4-week program blending human psychology, art, and tech to create digital experiences.

Week 1: Analytics Fundamentals

10 lessons
  • Importance of data in marketing
  • Key performance indicators (KPIs)
  • Setting up tracking
  • Understanding attribution models
  • Data privacy and compliance

Week 2: Google Analytics 4 (GA4)

10 lessons
  • Navigating the GA4 interface
  • Setting up events and conversions
  • Audience reports
  • Traffic acquisition reports
  • Custom explorations

Week 3: Data Visualization

12 lessons
  • Introduction to Looker Studio
  • Connecting data sources
  • Building marketing dashboards
  • Visualizing campaign performance
  • Automating reports

Week 4: Optimization & Insights

10 lessons
  • Analyzing A/B test results
  • Identifying drop-offs in the funnel
  • Data-driven decision making
  • Predictive analytics basics
  • Presenting insights to stakeholders

Projects You'll Build

Build case studies for your portfolio that demonstrate your problem-solving abilities.

01

UX Case Study: E-Commerce

Research and redesign an existing e-commerce checkout flow to reduce friction and improve conversion rates.

Research User Flows Problem Solving
02

Mobile App Wireframes

Create a complete set of low-fidelity wireframes for a food delivery or fitness tracking mobile application.

Wireframing Architecture Mobile UI
03

Design System

Build a scalable design system in Figma including typography, color palettes, buttons, and form components.

Figma Auto Layout Components
04

Interactive App Prototype

Design high-fidelity screens for a mobile app and connect them with animations to create a functional prototype.

Prototyping Micro-interactions Testing

Prerequisites

💻

Requirements

Any computer (Mac or PC) that can run the web browser version of Figma.

⏰

Time Commitment

15-20 hours per week for reading assignments and design practice.

No prior design or coding experience required - we'll teach you everything from scratch!

Marketing Analytics & Performance Course
Marketing

Marketing Analytics & Performance

Master user interfaces, user experiences, wireframing, and interactive prototyping using Figma.

⏱️ 4 weeks
📚 42 lessons
⭐ 4.9/5

This course includes:

  • ✓ 40 hours of on-demand video
  • ✓ 4 design portfolio projects
  • ✓ Certificate of completion
  • ✓ Lifetime access
  • ✓ UI kits and templates
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